A Fairy Tale by Arvida Byström & Maria Pizzeria

There’s a new generation of young girls carving their names into London’s creative industry and this shoot brings you a key selection of them. From styling and photography to helping transform the power of social media into a crucial medium of advertising, these girls have it all covered. At a time when a rise of feminism has called for a host of intelligent and ambitious, yet fun inspirational figures, these girls have stepped up to the mark, undermining previous stereotypes of iconic female figures. The shoot was a magical day of pumping music, fun girly shenanigans and the most kawaii clothes and shoes from the likes of @romyldn, @lazyoafs and @thelazyones!