The consequences of digitization in the fashion industry are increasingly evident. Last month, the famous Parisian concept store Colette announced its closure after 20 years, days later, Amazon’s owner, Jeff Bezos, became the richest man in the world, although it was only for a couple of hours. It’s no secret that boutiques and store sales are suffering the effects of e-commerce and that eventually they will disappear and be replaced by digital platforms. But while for some the concept of fashion in times of the Internet is limited to wearables and online shopping, a new generation of designers has managed to establish a new concept of fashion business that’s 100% digital.
Meet Izis, a Paris-based graphic designer who has made a fashion business out of IMVU; the favorite metaverse of approximately 50 million people who are mostly between the ages of 17 and 24. The French designer creates pieces for avatars, owned by real-life-people, who spend real money on merch that can only be worn virtually.
Hair: Mahogany y MsKitty
Text: Arturo Rico
IMVU is an online game where you can live a virtual life. You have an avatar and you can decide how to dress it, go to chat rooms, create your own
chatroom, meet people etc.
SINCE WHEN AND WHY YOU DECIDED TO BE A VIRTUAL DESIGNER?
I always loved fashion and used to draw clothes when I was younger, but I also love using a computer, so drawing clothes with
professional programs seemed fun to me.
HOW MUCH TIME DO YOU SPEND DESIGNING FOR IMVU?
Designing for IMVU takes hours, I could spend 6 hours just to make a pair of heels.
DO YOU REALLY EARN PROFITS OUT OF IT?
I would never work for free lol.
DO YOUR FRIENDS AND FAMILY KNOWS ABOUT IT?
All my friends and family know about it since they follow me on my Instagram.
WHAT’S THE MOST IMPORTANT THING FOR YOU WHEN IT COMES TO CREATE VIRTUAL FASHION?
The most important thing to me when it comes to creating virtual clothes is to stay original and to make good quality even if it takes hours or days to finish.
HAVE YOU EVER DONE CLOTHES IRL?
I’ve done clothes in real life from time to time. I sew a little bit.
BESIDE FROM IMVU, WHAT OTHER THINGS DO YOU DO?
In real life I spend time with my family and friends, I like to watch movies, shows, eat at nice restaurants and go shopping.
DO YOU CONSIDERED IT JUST A GAME OR IS IT AN IMPORTANT PART OF YOUR LIFE?
IMVU is a part of my real life, not just a game.
HAVE YOU MADE FRIENDS OR NETWORKING WITH PEOPLE FROM IMVU?
I’ve met a few people from IMVU in real life but to be honest, sometimes it’s better to leave whats virtual in the virtual world…
WHAT ARE YOUR FUTURE PLANS?
My plans are to create a real life brand.
FOR THOSE WHO LIKED YOUR STYLE, CAN YOU RECOMMEND US SOME?
I only wear my clothes on IMVU so Shop IZIS and for real life brands I love Gucci.