With most people, style can be a visual representation of their identity. In this editorial we interview Lola Rose, designer at Perfume River. Check out our interview below and make sure to follow Perfume River on Facebook.
Monique wears Perfume River dress, Kriss Soonik top, Soft Paris skirt. Amber wears Perfume River dress, Kriss Soonik top
CAN YOU TELL US ABOUT PERFUME RIVER?
Perfume river is a river in Vietnam that’s super polluted and has giant plastic swans you can rent and paddle down it for romantic touristy dates. The inspiration for my work is faux glamour and glorified trash. How it feels to be creative and wanting to make beautiful things but having to make do with the bare minimum of resources. I’ve always been interested in what’s in the neighbours rubbish bin as well and catching glimpses of the high life. I try to glamourise my work by hand painting and beading as well as using usually expensive materials like leather and fur but the faux version. I want Perfume River to include people in the extravagance of fashion while still being accessible.
Simone wears Perfume River top, Lascivious stockings
Amber wears The Season Hats pearl headband, William Wilde latex top, Agnelle gloves, Perfume River skirt
WHAT ROLE DOES IDENTITY PLAY IN BRANDING?
I try to make my work inclusive and self representative. I want people to see Perfume River and feel like they are getting to know me, and when they wear my clothes they wear a piece of me.
Amber wears Perfume River top, William Wilde latex bottoms, Delalle glasses
Monique wears Gregor body, Kriss Soonik bra, Perfume River trousers
PREVIOUSLY NAMED NYMPHETS, ARE THERE ANY CHANGES TO YOUR BRAND BESIDES THE NAME?
I’ve moved country from New Zealand to London and I’m working with my sister Rebecca a lot which is so good to have a second opinion and ideas and encouragement. Also I’ve changed since I left my home town so my work changes.
Simone wears Perfume River dress
WHAT CHANGES WOULD YOU LIKE TO SEE IN THE FASHION INDUSTRY?
More diversity in models and more consciousness about clothing manufacturing, and less obsession with making clothing gendered.
Monique wears Perfume River dress, William Wilde gloves
Simone wears Perfume River dress, Kriss Soonik skirt, ASOS shoes
WHAT DO YOU LOVE ABOUT THE FASHION INDUSTRY?
I love seeing people who are creative with how they dress, and don’t give a fuck about haters. When freaks are born!!
Monique wears William Wilde latex headband, Perfume River jacket, Lascivious latex body. Amber wears Perfume River jacket, Lascivious body
Monique wears Perfume River coat, Sian Hoffman corset
WHAT’S YOUR IDENTITY?
Amber wears Paola Balzano collar, Kriss Soonik bra, Soft Paris body, Perfume River trousers